The Standard

What M111TT Is
M111 Transparency Trust (M111TT) is a neutral disclosure standard for consumable products.
It defines what must be disclosed, how disclosures are structured, and what evidence must be provided so that a product can carry the M111TT sea turtle + QR seal.
This is a transparency standard—not a quality rating.

Who This Page Is For
This page is written for:

• Producers and brands considering the seal
• Manufacturers, co-packers, and ingredient suppliers
• Retailers who want verifiable point-of-sale disclosure

Consumers can read it too, but the goal here is clarity for makers.

Scope:
Covered
M111TT can apply to consumable products where material truth can be disclosed at the batch level, such as:

• Drinking water (including mineral-added and purified)
• Mineral packs / additives
• Coffee, tea, honey, chocolate
• Other foods and beverages where inputs and testing can be documented

Not Covered
M111TT does not certify:

• Non-consumables (cosmetics, detergents, etc.)
• Products without stable batch traceability
• Products where required disclosures cannot be evidenced

Core Requirements
To use the seal, a producer must publish and maintain a Batch Transparency Record that includes the disclosures below.
1) Product Identity

• Product name (as sold)
• Producer / brand
• Batch ID and lot traceability
• Fill/pack date range (or production window)

2) Material Composition

• Full ingredient / material list
• Mineral profile when relevant (mg/L, mg/serving, etc.)
• Additives, processing aids, and carriers when used

3) Source Transparency

• Source type for key inputs (e.g., spring, municipal, RO, supplier mineral)
• Supplier identity or supplier class (see “Supplier Disclosure Levels”)
• Country/region of origin for key inputs when applicable

4) Processing DisclosureA plain-language list of the major processing steps, such as:

• Filtration / RO / distillation / remineralization
• Heating, roasting, fermentation, pasteurization
• Blending, extraction, drying, packaging

5) Testing and Evidence

• COAs (Certificates of Analysis) for key inputs and/or final product
• Batch-level test results where applicable
• Lab identity and test date
• Methods and detection limits when available

6) Claims Boundary

• The batch record must include a clear boundary statement:
• No health claims
• No therapeutic claims
• No endorsements or rankings

The Seal Does Not Mean
To prevent misuse, the M111TT seal does not claim:

• That a product is “healthy”
• That it is “better” than another product
• That contaminants are impossible
• That it meets any government standard beyond what is disclosed

It means: the required disclosures exist, are structured, and are reviewable.

Eligibility and Refusals
M111TT reserves the right to refuse seal use when a product is:

• Inherently misleading to present as “trusted” through disclosure alone
• Marketed primarily through deception, even if some documents exist
• Unable to meet disclosure requirements without hiding key facts

M111TT can still host disclosures (in some cases) without granting the seal.

Purified and Distilled Water
Purified or distilled water may be eligible if the disclosures are complete.
The standard does not take a position on what a person “should drink.”
If a product is low-mineral or mineral-free, the batch record must disclose that plainly.

Supplier Disclosure Levels
Producers can meet sourcing requirements in more than one way. M111TT supports tiered disclosure:

• Level A (Named): supplier and input source identified
• Level B (Classed): supplier class disclosed (e.g., “US food-grade mineral supplier”) with COA
• Level C (Restricted): identity withheld for legal reasons, but evidence provided and traceable

Higher transparency levels are preferred, but the standard is designed to be workable.

Optional Cost Transparency
(Batch-Level)Cost transparency is optional, but encouraged.
When provided, it is disclosed per batch, reflecting real costs once a batch is complete and ready for QR publication.
Cost transparency may include:

• Testing and laboratory costs (e.g., COAs, third-party analysis)
• Key input cost ranges (materials, ingredients, packaging)
• Processing and handling categories
• Logistics and distribution categories

Exact margins are not required.
The intent is to help people understand:

• Why verification and testing cost money
• How value flows through a product batch
• How small producers and local suppliers participate in circular economies

Cost transparency is presented as context, not justification.
A product may carry the M111TT seal without cost disclosure, but when included, it must be clearly labeled and batch-specific.

Versioning
M111TT is versioned.
Every batch record must state:

• Standard version: v1.0, v1.1, etc.
• Date applied
• Change log summary (what changed and why)

Updates to a batch record must be additive and transparent.

Governance and Integrity
M111TT maintains:

• A consistent template for disclosures
• A public record of standard versions
• A process for reviewing complaints and corrections

The goal is simple:
Give honest producers a quiet path to be seen—without marketing noise.

Apply the Standard
If you want to use the seal:

1. Review requirements
2. Prepare a batch record
3. Submit evidence (COAs, disclosures, traceability)
4. Receive a QR + seal assignment upon approval

Contact the Trust to begin.